Understanding the Regulatory Gateway for Financial Promotions: Key Concepts, Exemptions, and Implications

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In the ever-evolving landscape of financial services, regulatory frameworks play a crucial role in maintaining stability and protecting consumers. Recently, the Financial Services and Markets Act 2023 (FSMA) introduced a new regulatory gateway for firms approving financial promotions of unauthorised persons. This development has significant implications for the industry and calls for a deeper understanding of its provisions. In this blog post, we will delve into the key concepts, exemptions, and practical aspects of this regulatory gateway, shedding light on its importance and potential impact.

Key Concepts:

The regulatory gateway, established by the FSMA 2023, serves as a checkpoint that authorised persons must pass before approving financial promotions of unauthorised persons. This mechanism aims to ensure that financial promotions are properly scrutinized and adhere to regulatory standards. Under this framework, authorised persons are required to obtain permission from the Financial Conduct Authority (FCA) before granting approval. However, certain exemptions exist to streamline the process.


To strike a balance between regulatory oversight and operational efficiency, the FSMA 2023 provides exemptions for specific scenarios. Firstly, if the approved communication content was prepared by the approving authorised person, it is exempt from the gateway requirement. This recognizes that the authorised person is intimately involved in the creation of the content and can vouch for its compliance. Secondly, exemptions are granted when the unauthorised person is part of the same group as the approving authorised person. This acknowledges the internal alignment and shared responsibility within a group structure. Lastly, exemptions are also applicable if the content is prepared by an appointed representative in relation to regulated activities covered by the approving principal, ensuring that appropriate oversight is still in place.

Role of the FCA:

The FCA plays a vital role in the implementation and assessment of the regulatory gateway. The Policy Statement (PS) issued by the FCA outlines the final policy positions and approach to assessment. It provides clarity on the reports required from firms approving financial promotions and offers both Handbook and non-Handbook guidance to aid compliance. With the aim of maintaining transparency and accountability, the FCA has set specific timelines for accepting applications for approval. From November 6, 2023, firms can submit their applications, with an initial application period closing on February 6, 2024.

Practical Aspects:

Implementing the new regulatory gateway requires a concerted effort from all industry stakeholders. Firms need to familiarize themselves with the requirements and ensure compliance. This includes understanding the specific criteria for obtaining FCA permission and providing accurate and comprehensive reports on financial promotions. Moreover, firms must keep track of any updates or changes in the regulatory landscape to adapt their practices accordingly. By prioritizing execution and maintaining accountability, the industry can safeguard its reputation and protect consumers.


The introduction of the regulatory gateway for firms approving financial promotions of unauthorised persons marks a significant milestone in the financial services sector. With the FSMA 2023 and the subsequent Policy Statement issued by the FCA, the industry has gained clarity and guidance on the process. It is imperative for firms to embrace these changes, understand the exemptions, and ensure compliance with the regulatory framework. By doing so, they can contribute to a more transparent and responsible financial ecosystem. Let us all work together to uphold the integrity and resilience of the industry for the benefit of society as a whole.


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